Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach
نویسندگان
چکیده
منابع مشابه
Brand Equity, Brand Loyalty and Consumer Satisfaction
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2019
ISSN: 0309-0566,0309-0566
DOI: 10.1108/ejm-07-2017-0474